While designing for The CLEAR Brands, I reimagined their scratch-and-sniff stickers to be more visually engaging and versatile. The original designs were simple, two-toned labels with text, but I saw an opportunity to enhance them with iconography. By incorporating symbolic visuals for each flavor, I created designs that remained within brand constraints while adding more personality and appeal. Their versatility also allowed them to be repurposed beyond stickers—as car fresheners for company swag and as graphics on the website’s flavor pages. This project reflects my approach to design—blending creativity with strategic thinking to create functional, multi-use branding.
